PB (Private Banking) refers to financial service satisfying various financial needs of an individual customer, family finance or private organization, providing personalized service targeting wealthy people in a high-income group with large fortune. Unlike existing bank transactions, customers can be provided with all services related to money, including tax and legal consultations, provision of securities information and real estate investment consultations, as well as all banking services from one place. PB Service of KEB KEB is providing comprehensive service for management of assets through an exclusive private banker. Portfolios on various products from deposits and loans to securities, bonds, futures option, real estates and REITs (real estate investment trusts) are prepared, advised and managed for anticipation of maximizing earnings of customer¡¯s assets and reducing risks. Every information required by a customer, including tax related information or legal problems, is provided. => Private Banking is financial service responsible for wealth management beyond the level of asset management in the past.